Here we are – the end of 2020. And it’s about d@mn time! This year has felt like an eternity for me. I look back at events that happened in January or February, and they seem so long ago. I can’t even remember if I had a New Year’s resolution, let alone if I kept it. I guarantee it wasn’t losing weight. But I do remember telling myself that 2020 was going to be memorable. I didn’t have any prior knowledge of the pandemic or the elections. I wanted to spread the news of my little shop and my love for otters as far and wide as I could.
Because our shop’s niche is so small, I had to think big. I took a lesson from growing up as the youngest in an Italian household—if you want to get noticed, you have to speak up. So, I did just that with my marketing and customer service. My goal: keep the customer happy and informed. I did it with posts like this, interacting on social media, and answering your questions in a timely and respectful manner. I also shared content about otter conservation, news from aquariums and zoological gardens, and fun otter facts.
Through these conversations, I was able to glean what our customers were looking for next. We released three new designs this year and branched out to offering pillows, long-sleeved shirts, and sweatshirts.
This Year’s New Items
We celebrated International Otter Day and Sea Otter Awareness Week with special sales—something I will continue in 2021. We even shared some highs and lows with fulfillment during the pandemic. None of us ever imagined that this year would bring so many challenges. And it’s on that note that I want to thank you for being so patient with small businesses like Otter Things. Your trust and devotion are what kept us going.
January 2021 marks our 10th anniversary at Otter Things! Now that I’ve taken some time to look back at what we’ve accomplished, I’m looking forward to celebrating our shop, offering sales, and sharing special events.
I invite you to join us on January 4, 2021, as we ring in a decade of dedication to otters and the people that love them so much. If you purchased one of our wares, post a pic on social media with #otterthings, and let us know what you think. Don’t have any Otter Things products? Head over to our shop and take advantage of our 10th Anniversary Sale. All of our wares will be 10% OFF all month long.